WAYPOINT 2 - STYLE GUIDES

STYLE GUIDES

STYLE GUIDES - How to create and utilize a Brand Style Guide to keep your posts consistent

Learning Outcomes: 

• know what a style guide is and how to use one

• How to create a style guide in Canva

• How to use brand colors in IG stories

• How to create solid brand color backgrounds for IG stories

• How to find fonts to match your brand fonts

Now that you have your brand elements loaded up to your phone album, google drive, dropbox and/or Canva folder, we are going to set up the other key elements of your brand in a way that you can easily find and use them in your social media posts. Many designers will give you what they call a style guide or brand style guide. This can be anything from a single sheet to a multi-page document that shows your logo versions, colors, fonts, icons, and patterns. It's the visual “bible” or blueprint of your brand. The purpose of this style guide is to help ensure that anything supporting items that you create for your brand is consistent with your brand look and feel.

In this bonus typography video lesson I’m sharing a training I did with Salon Owners. I taught them how to typography can enhance our branding as well as how to select fonts for your brand.