5 Ways to use Instagram Stories for your business + BONUS video

I don’t know about you, but I find that Instagram stories is a super fun place to not have to worry about the overall aesthetic of my Instagram feed. Although if you were to go take a look at my profile, you’d notice that I’m not really a stickler for the uber curated Instagram feed. Yes I like my feed to look pretty, but I do NOT obsess over it and you’ll certainly see my fair share of selfies, puppy and baby pics mixed in with some business stuff as well. That’s just who I am, so I’m embracing the imperfectness of it ☺ I encourage you to do the same. Don’t be overwhelmed and certainly don’t let that overwhelm prevent you from taking action. Just post away and if you want to create a more consistent and aesthetically cohesive look to your feed as you go, you can certainly do that.

5 ways to use Instagram stories for your business + bonus video on how to make cover photos for Instagram stories highlights


Now, let’s talk Instagram Stories. I’ve had several recent clients ask me how they can use Stories for their business accounts so I came up with 5 ways to use Stories for your business. Plus I have a bonus video that shows you how to create a fun cover photo for your Stories Highlights on your Instagram profile.

  1. Behind the Scenes/Sneak Peaks - everyone love to peek behind the curtain. Don’t you remember the wizard of Oz?!? Some things that you could share are: you making whatever it is you make, upcoming projects, some of your finished client work, photos/video of you doing your thing, your work space…etc.

  2. The personal side of the business - with Instagram stories you don’t risk “messing up” your curated feed with photos of you wearing no make-up, poor lighting, crazy fun silly animated GIFs, or fun face filters. So don’t be afraid to talk right to your audience, use those fun GIFs and silly face filters. Share the personal behind the scenes footage. Do you work from home? Maybe give a tour of some other parts of your house. Maybe show fun dog videos or other parts of your daily life/schedule as you work & play.

  3. Other non-work passions - Do you love to volunteer? Do you love to read? Do you love hanging outside in your hammock 🙋🏼 then share these non-work related passions. Your audience is eager to know the personality behind the business, they want to know the person behind the brand. In a sea of other awesome designers, hairstylists, coaches, crafters, sewers, makers…etc. these could be the differentiators that nudge someone to hire you over someone else. Let’s say you are a designer with a passion for gaming and you are sharing this on your Instagram Stories. This shared passion with a potential client could be the deciding factor in their decision making process. Many people struggle with doing their amazing thing in what they consider to be a crowded market. They worry about doing what everyone else is doing, and how will someone choose amazing me over some other amazing person… well, I’m here to tell ya Amiga: THIS. 👆🏼 This is how someone might choose you over some other amazing person.

  4. Education - Start teaching people about the things you do in your business. You could teach actual business practices, how to sew, hair tutorials, design principles, writing, dog training... literally anything that you have knowledge of, you could share with your audience and teach them something.

  5. Take a poll - The Instagram algorithm likes when you use its built in features, plus a poll encourages engagement on your stories, which tells the algorithm that your content is obviously quality content because so many people are engaging with it. Unsure of what to poll your audience? You can literally poll them on ANYTHING. Give them a choice on a topic they might want you to talk about/teach. Which shoes should I wear? Where should I go for dinner? What’s your favorite beauty product? I’m not kidding when I say that you could create a poll around anything. Today I answered one that was about what topic they should teach. Plus from an audience’s stand point its super fun to click on your answer and then instantly see how it compares to everyone else’s votes.

So there you have it! 5 ways to use Instagram stories for your business and create more engaging content for your audience plus have some fun while you’re at it! Even if you use social media for your business it doesn’t have to be all serious business. We can still have fun with it! 


Now that you have some awesome content in your Stories you shouldn’t let it just disappear after 24 hours. Save some of your best stuff in your Stories Highlights on your profile page! I heard someone (I think it was Jasmine Star) say that your Instagram Profile page is like your homepage on a website. And now with Stories Highlights, you have even more ways to connect with your audience and tell them more about you. You can use this to tell your audience more about you, to highlight some of your favorite client work. You can highlight some of your personal passions…etc. In true designer fashion I couldn’t just let my highlight video be what is displayed in that little circle. So I used the App A Design Kit to make some fun cover photos. And lucky you, I made a video to show you how to do it too! YAY 💃🏽

How to create a cover image for Instagram Stories highlights

Do you feel like you never know what to put in your Insta Stories? 

Are you avoiding using stories because you don't want to put on make-up or have poor lighting?

Do you think it will take too much time to post AND do Instagram Stories?

If this is you.. Join me in a LIVE Instagram Workshop on March 22nd! 


Come hang with me on Instagram and if you follow my stories you’ll see lots of ridiculously cute dog + toddler video and pics ;)

Client Showcase: All Things New Hair Salon
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Working on a re-brand for a client can be a bit of an extra challenge. This is especially the case when they still kinda like their current logo. When Shanna, owner of All Things New, approached me for the rebrand of her logo, it wasn't because she necessarily disliked her current logo, but she felt she needed to go in a different direction. I really love the concept that we finally came to with the vintage key in the logo. I also really enjoyed working with this color palette.

All Things New is a boutique hair salon in Shelbyville KY that empowers women to change the world by unlocking their confidence through the art and skill of custom hair coloring and cutting.

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Can we talk about that "A" with the key through it for a sec? I'm so in love with how that turned out 😍 I spent soooo many hours searching for just the right font so that the A would be bold, classic, feminine and unique.

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Knowing my clients are proud of their new brand identity makes me so happy. And nothing is more telling than when they talk you up to others, without being asked. 

you have got to contact nash franks creative! she just did ours and is fantastic at diggin deep to get you what you do/don't know that you want!
Jenn Nash
An effortless guide to finding your brand voice

Brand Voice? What the heck is that, you might be asking. Why does my brand need a voice? Isn’t my voice the same as my brand voice? If I need to find it, does it mean my brand voice is lost?!? Ok, you got me on that one. Your brand voice isn’t lost silly. Another way to put it would be refining your brand personality. Sure if your brand is a personal brand, this is going to be very similar to your own personality, but it’s also a blend of who you’re trying to attract… those dream customers.

Struggling to find the right words to describe your brand? Don't know how to separate your voice from the voice of your brand? Download Nash Franks Creative's Brand Words workbook and I'll help you work through selecting your brand words and refine your brand personality. If you’re worried about not being able to come up with the 3-5 adjectives, I have you covered! The workbook contains a TON of adjectives to help you select the best words to describe your brand.

If you remember back from the Brand vs Logo post your brand is a unique blend of who you are, what your business is all about and who are your dream customers. Since your brand is a blend of these things your brand voice should also be a blend. So, no need for a compass to go searching, your brand voice is there, let’s just refine it and get it on paper so one day when you hand off some business tasks, others can stay true to the brand voice. Consistency throughout your brand is THE best way to foster trust, so you’ll want your brand personality to carry through from your website, to your email, to your social media… etc.

Branding is both how you inspire and attract others to you in the first place, but it’s also how you position yourself as a creative expert who can deliver on that promise.
— Kathleen Shannon, Braid Creative

When I work with branding clients I have them give me 3-5 words that when combined form a cohesive feeling of what they want their brand to be about. I call them their brand words. I know, I know… very creative of me. Once you have solidified your brand why, mission & values now you can use the brand words to take those concepts to your copy/language as well as into the visual components of your brand identity. They will be a great reference when you are creating inspiration/mood boards, whether it’s for yourself or for a designer.

Clarity is key when choosing your brand words! Use short, simple words that anyone can understand. Also, be sure not to confuse formal with professional because you don’t want to end up sounding robotic. Here are some things to keep in mind when you’re selecting your brand words: the words are about evoking feelings, they are for internal use and won’t necessarily be out in the public, they are adjectives, and they can be a mix of words that don’t necessarily seem to go together at first (but form an entire picture of your brand together). For example, my tone words are: bright, empowering, genuine, quirky, relatable. These are the words I want my brand to evoke. When people interact with Nash Franks Creative (in ALL of my touch points) I want the words bright, empowering, genuine, quirky, and relatable be what they feel.

Once you have your brand personality/tone words nailed down and develop what your brand voice will be, you can incorporate that into anything in your business that uses copy. And by copy I mean ANYTHING that is written down for your business. Your website, your thank you cards, signage, social media...etc. It all should be consistent and it all should reflect your brand voice. The key here is to be authentic while keeping your customer in mind. For instance, I use a lot of random spanish words in my real life… I minored in Spanish in college and it’s just part of who I am. So on my site I use amigo, amiga, and hola, but I know that these are fairly common words that most people would recognize, even if they don’t speak spanish. I save all the other words for my conversations with my bff, Andrea (a fellow Spanish speaker).

Ready to get started in coming up with your own brand words for your business? If you don’t know where to start, I’ve created a workbook for you will help you work through selecting your brand words and refine your brand personality. If you’re worried about not being able to come up with the 3-5 adjectives, I have you covered! The workbook contains a TON of adjectives to help you select the best words to describe your brand.

Once you select your brand words, I’d love to know what they are! Leave a comment below and tell me what words describe your brand :)

Next week I'll go in to how you can use your brand voice to talk specifically to your dream customer!


Jenn Nash