Learn how to create on brand graphics for FREE in Canva
video tutorial on how to create on brand graphics for free using

Getting Started in Canva

One of the biggest benefits of using Canva to design graphics for your brand, is that it’s FREE. While there are paid elements within the free account, you can basically make any type of graphic you want for web or for printing for free in Canva. There is also an app with Canva which means that you can create killer brand graphics on-the-go with your tablet or smart-phone.

Another benefit of using Canva is that they have all of the most common sizes of web images and print images pre-loaded and you can be designing with a simple click instead of making sure you have everything the correct size. Of course, you can always create a custom size if Canva doesn’t have the exact size you’re looking for.

If you don't already have a Canva account, go ahead and register now. Gather up all of your brand elements and images and upload them into your Canva account.

Setting up Brand Elements in Canva

Once you are logged into Canva, you’ll want to set up your brand elements. While the free version doesn’t allow you to upload custom fonts you can save your brand colors for use in your projects. You can create a brand style guide, if you don’t already have one, that will be saved in Canva. Having it saved in Canva will help you, or anyone else making graphics for your business, stay consistent with your branding when creating graphics.

What you’ll need are your logo, any brand submarks you may have, the names of your fonts and the hex codes for your brand colors.

1. Log in to Canva

2. Load your brand colors.

  • On left column click on “Your Brand”
  • Under Brand Colors, click the + sign
  • Add the hex code of up to 3 brand colors. The paid version, Canva for Work, allows more colors as well as uploading fonts and your logos. You can still upload logos in the free version, you just don’t have a folder labeled logos.

3. Click the blue, Create a Design, button

  • Scroll down to Documents and select US Letter
  • On the left hand side click Uploads. This is where you will upload any photos, logos, or submarks that you will want to use in your designs. So go ahead now and upload all of your brand elements (logo, submark, alternate logo, watermark, pattern, illustrations...etc)

4. Now you can layout all of your brand elements on your style guide page. Typically you place your primary logo at the top and under that the alternate logos, submarks or any other brand elements.

5. On the left hand side click Text. We’re going to add you typography elements now. If your fonts are not in Canva, you can do a quick google search to see what other fonts are similar to yours and find those in Canva. If I know clients will be using something like Canva, I like to give them a font pairing that I know they will find there.

  • Click Add Heading, Add Subheading, and Add a little bit of body text
  • Arrange these on the page under the brand elements and change them to the font selections for your brand

6. Optional: add a photo or two that represent your photography style for your brand

Done! Now you have a style guide that will help you create killer brand graphics that are consistent with your brand story and message.

a simple style guide to help keep you or anyone on your team on brand when creating elements for your business

Designing a Facebook post image in Canva (with video tutorial)

Canva has preloaded size templates for all the most popular image sizes for online and for print. If you upgrade from the free plan to Canva for Work plan you get Magic Resize, which is pretty cool because once you create a design Canva will automatically resize it to whichever size you select. There is a little bit of adjusting you have to do after, but it’s keeps all of you elements to your graphic. This is a nice alternative to Photoshop or Illustrator. Honestly, I’m pretty darn good at Illustrator and sometimes I head to Canva to create graphics quickly. In fact, all of the graphics for this series on Facebook were created in Canva and I’m going to show you how to use a Canva template and make it your own.

Facebook post created in canva
  1. Once you’re logged into Canva click on the blue Create a design button.

  2. If it’s not an option already at the top right, scroll down until you see Social Media and select Facebook post.

  3. Scroll through the templates until you see one you like. Focus on layout, not color, not the image and not the font choice…. These are all things that you will change to match your branding.

  4. Once you make you selection you can click on uploads on the left column and grab a photo that you want to use from your uploads. If you click and hold the image and then drag it over where the image is on the template it should automatically replace the template image with the one you drug over. If you need to adjust the positioning, double click your image and drag or resize it as need to fit the cropping of the template.

  5. Next you’ll want to use your style guide (if you can’t remember your font names) and change the fonts out. Sometimes it’s easier to just insert a new text block in case the text spacing isn’t how you want it.

  6. I also like to add in my logo and/or my website url

  7. Click the download button. For a web graphic you’ll want to use PNG and for a print graphic you’ll want a PDF.

Watch the video if you learn better with visuals :)

Come hang with the Nash Franks Family on Instagram!

Do you have a brand or just a logo?


I started Nash Franks Creative kind of by accident. I had two friends that had started their own companies and paid a designer to create a logo for them. The each loved their logos, but didn’t really know how to implement it. When they thought about have a brand they equated that to getting a logo, but a logo does not make a brand. Because I was devouring any design resources and online classes I could get my hands on, my friends started asking for my help in implementing their logo and helping them with all of the technical things that they didn’t know how to do. I absolutely loved it. Years later I’m still the brand strategist and website creator for Neatbeat Hair Salon as well as the owner’s latest business venture PIP University.


Do you have a logo, but no real branding identity yet? Did you get a logo when you started out, because… well you had to have a logo, and now it doesn’t seem to fit? Are you just overwhelmed because you never really thought it through this much, and now it seems like too much to think about? Especially when you’re busy actually running your business? If you answered yes, no worries,  IT’S TOTALLY OK!

Why is it important to have a brand vs just having a logo? Well let’s dig in and start with a quote, and then we can move on to some definitions.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”  - seth godin


What I specifically love about that quote is that he refers to stories and relationships and I think those are two of the most important aspects of a brand.

A LOGO is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ease of recognition

A BRAND is the external representation of your internal vision and values - it’s the whole story that you are communicating to your customers.

Brands speak to us and tell us their story, and it’s not because the logo tells us, it’s the story & identity that each company carefully crafted around the brand, and now that logo has embodied their story. They’ve told us who they are and what WE CAN BE by purchasing from them. They did not create a logo and then tell you the story after the fact. Their logos were developed embody the story that they want to tell.

We’ve all heard the saying, “it’s just the tip of the iceberg” And I recently saw another designer, Lilah from The Higgins Creative use this analogy and I thought it was soooo perfect in graphically depicting this difference between the logo and the brand identity. The logo (the graphic representation of the brand) is what you see, it’s that tip of the iceberg. But there is sooooo much more beneath the surface, so much more.

iceberg logo.png


Your story, they why behind what you do, Your company mission, the impact you desire to have on your customers and community, those areas are the foundation upon what your brand identity is built upon. Underneath you also have your values and the solutions that you bring to your customers’ pain points. All of these items that you don’t necessarily see when you look at a logo, but they are what your logo is built upon, and what it represents. That’s why it’s super important to spend the time to develop what’s beneath that iceberg.

When you are communicating your story to your audience, you should make sure that your brand story makes sense and consistency is the key here.



Think about a time you ordered from an etsy shop or another online store – was the experience you had on the website consistent with the experience you had when the product arrived? Let’s say you were on a really well designed expensive-looking interactive website. It had soft colors and a romantic feel, but when the product arrived at the your door it’s in a crumpled box with bright neon colored, graffiti style stickers on it and no return address. Is that ‘making sense’ to you? Would you think that it came from the website that you ordered it from? NO WAY! When you confuse your potential customer like that, you sacrifice the trust you started to build when you showed them that on point killer website. And that’s a total bummer.

The number of touchpoints your customer has with you is increasing. Nowadays customers may have visited your Facebook page, Instagram feed, website, called by phone, sent an email, visited your store (if you have one), received a package in the mail, signed up for a free download, been sent some emails…. the list goes on and on. If any of these touch points do not live up to your dream customers’ expectations whether consciously or unconsciously their trust factor in your business is going to decrease.

OK, so now that you’re educated more about logo vs brand and how they combine to make your brand identity, but now what do you do with this knowledge? You can go back and take the steps that will help you uncover and develop your full brand identity beyond just that logo!