Client Showcase: All Things New Hair Salon
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Working on a re-brand for a client can be a bit of an extra challenge. This is especially the case when they still kinda like their current logo. When Shanna, owner of All Things New, approached me for the rebrand of her logo, it wasn't because she necessarily disliked her current logo, but she felt she needed to go in a different direction. I really love the concept that we finally came to with the vintage key in the logo. I also really enjoyed working with this color palette.

All Things New is a boutique hair salon in Shelbyville KY that empowers women to change the world by unlocking their confidence through the art and skill of custom hair coloring and cutting.

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Can we talk about that "A" with the key through it for a sec? I'm so in love with how that turned out 😍 I spent soooo many hours searching for just the right font so that the A would be bold, classic, feminine and unique.

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Knowing my clients are proud of their new brand identity makes me so happy. And nothing is more telling than when they talk you up to others, without being asked. 

you have got to contact nash franks creative! she just did ours and is fantastic at diggin deep to get you what you do/don't know that you want!
Jenn Nash
An effortless guide to finding your brand voice

Brand Voice? What the heck is that, you might be asking. Why does my brand need a voice? Isn’t my voice the same as my brand voice? If I need to find it, does it mean my brand voice is lost?!? Ok, you got me on that one. Your brand voice isn’t lost silly. Another way to put it would be refining your brand personality. Sure if your brand is a personal brand, this is going to be very similar to your own personality, but it’s also a blend of who you’re trying to attract… those dream customers.

Struggling to find the right words to describe your brand? Don't know how to separate your voice from the voice of your brand? Download Nash Franks Creative's Brand Words workbook and I'll help you work through selecting your brand words and refine your brand personality. If you’re worried about not being able to come up with the 3-5 adjectives, I have you covered! The workbook contains a TON of adjectives to help you select the best words to describe your brand.

If you remember back from the Brand vs Logo post your brand is a unique blend of who you are, what your business is all about and who are your dream customers. Since your brand is a blend of these things your brand voice should also be a blend. So, no need for a compass to go searching, your brand voice is there, let’s just refine it and get it on paper so one day when you hand off some business tasks, others can stay true to the brand voice. Consistency throughout your brand is THE best way to foster trust, so you’ll want your brand personality to carry through from your website, to your email, to your social media… etc.

Branding is both how you inspire and attract others to you in the first place, but it’s also how you position yourself as a creative expert who can deliver on that promise.
— Kathleen Shannon, Braid Creative

When I work with branding clients I have them give me 3-5 words that when combined form a cohesive feeling of what they want their brand to be about. I call them their brand words. I know, I know… very creative of me. Once you have solidified your brand why, mission & values now you can use the brand words to take those concepts to your copy/language as well as into the visual components of your brand identity. They will be a great reference when you are creating inspiration/mood boards, whether it’s for yourself or for a designer.

Clarity is key when choosing your brand words! Use short, simple words that anyone can understand. Also, be sure not to confuse formal with professional because you don’t want to end up sounding robotic. Here are some things to keep in mind when you’re selecting your brand words: the words are about evoking feelings, they are for internal use and won’t necessarily be out in the public, they are adjectives, and they can be a mix of words that don’t necessarily seem to go together at first (but form an entire picture of your brand together). For example, my tone words are: bright, empowering, genuine, quirky, relatable. These are the words I want my brand to evoke. When people interact with Nash Franks Creative (in ALL of my touch points) I want the words bright, empowering, genuine, quirky, and relatable be what they feel.

Once you have your brand personality/tone words nailed down and develop what your brand voice will be, you can incorporate that into anything in your business that uses copy. And by copy I mean ANYTHING that is written down for your business. Your website, your thank you cards, signage, social media...etc. It all should be consistent and it all should reflect your brand voice. The key here is to be authentic while keeping your customer in mind. For instance, I use a lot of random spanish words in my real life… I minored in Spanish in college and it’s just part of who I am. So on my site I use amigo, amiga, and hola, but I know that these are fairly common words that most people would recognize, even if they don’t speak spanish. I save all the other words for my conversations with my bff, Andrea (a fellow Spanish speaker).

Ready to get started in coming up with your own brand words for your business? If you don’t know where to start, I’ve created a workbook for you will help you work through selecting your brand words and refine your brand personality. If you’re worried about not being able to come up with the 3-5 adjectives, I have you covered! The workbook contains a TON of adjectives to help you select the best words to describe your brand.

Once you select your brand words, I’d love to know what they are! Leave a comment below and tell me what words describe your brand :)

Next week I'll go in to how you can use your brand voice to talk specifically to you're dream customer!

COME HANG WITH THE NASH FRANKS FAMILIA ON INSTAGRAM

Jenn Nash
Creative Launch Summit 2018: A virtual conference for creatives who are ready to streamline & systemize

Are you ready to build out your email funnel, launch a killer new product and plan your 2018 finances? Ok, so maybe all of that seems like a lot at once... maybe you're ready to focus on just one of these for your business right now?

If you're looking for FREE value packed education on running your creative business this year, I'd like to invite you to join me at Copper Kettle Co's Creative Launch Summit on Jan 8-11, 2018. This online conference is totally free and it's jam packed full of content that you'd easily pay $500-$2000 if you were to attend live. Heck, there's enough education over the 4 days that if you purchased it all as courses, you'd easily pay around $800. Did I mention that it's FREE?!!? Seriously, you can watch ALL. OF. THE. AMAZING. SPEAKERS totally free for 24hrs. If you want lifetime access there's an option to purchase summit pass for $59 (early bird pricing).

FULL DISCLOSURE: I watched the 2017 summit and even purchased the pass last year. This year, I'm super pumped because I get to be one of the breakout speakers!!! AHHH... it's kinda hard to contain my excitement. I'll be talking about how to change your social media mindset and I even have a free workbook for you to download during my session (Jan 8th).

Here are couple sneak peeks at some of the incredible topics that will be coming up at the Summit:

The Year Long Roadmap to Making Money & Holding Yourself Accountable with Imperfect Concepts

Pitch Like a Pro: How to Get Published with Belong Magazine

Leveraging Passive Income to Make Money on Autopilot with Salma Sheriff

How to Use Video to Boost Visibility with Honeybook

Using FB Ads for Your Email List (even on a small budget) with Jessica Stansberry and SO many more incredible topics!

But here's the thing...

You have to be registered for the summit to watch the presentations (and get all of the FREE virtual workbooks and swag that we'll have)!

Don't miss out on this awesome event! Register now, claim your free ticket and get on the list so you can receive all the links you need to watch the interviews!

Want to know more about the All-Access Pass? Curious about what exactly you'll be getting? It's not just the videos! By purchasing the All-Access Pass, you not only get unlimited viewings and replays of the Creative Launch Summit presentations, you also get:

+ Forever access to the marketing worksheets & freebies from the speakers to help implement your newfound learnings
+ Access to the MEGA GIVEAWAY (entry available to All-Access Pass holders only) with over 30 winners
BONUS: A select handful of the best presentations from the 2017 Creative Brand Summit
BONUS: Access to ALL of speakers' free worksheets and freebies from the 2017 Creative Brand Summit
+ Access to the speakers' presentations whenever, wherever you want - forever (we're getting our Shakira on💃🏽) 

Get in before January 8 and your price is a crazy low, Early Bird $59 for all of that, all up in your business.

Regular price is $79 (January 8-11) and the Evergreen price is $99 (January 12 & on).

Which means I know you'll wanna get in on that right now, so that you're not spending (you know how it goes - right now, you think, nah, I'll survive without it, but then the videos start coming out and, oh snap, you missed your favorite speaker and now it's $20 more, and darnt it, why didn't I just get in on it way back then?) more than you need to and, I know, you're probably way more on top of your game than I am and you never do this to yourself, but juuuuuust in case, here's a handy link ;)


**LINKS are affiliate. The 24 hour access is totally free, but you do have the option to purchase lifetime access to the Summit. If you purchase, then I'll make a lil commission off of your purchase (that's what affiliate means😉).

Jenn Nash